Gig Economy is the strongest opportunity to change the face of UK Hospitality

Monday, October 1st, 2018
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LONDON, UK – 28 September 2018 – Catapult is throwing its support behind the Hospitality Workforce Commission 2030 report, which aims to promote the importance and potential of the hospitality industry, by encouraging the thousands of part-time hospitality workers on its platform to become real life ambassadors for the sector.

Oli Johnson, co-founder of Catapult, says: “The report highlights how hospitality is incorrectly associated with low paid and low skilled work. Turning around this misconception by showcasing the career opportunities that exist across the UK, across all demographics, is fundamental to the health of hospitality.

“The hospitality sector has significant potential to cater for different lifestyles and ages by embracing flexible working programmes, and we particularly welcome the report’s recommendation in this area. We are asking our workers and employers to spread the message that flexible working provides the perfect way to dip your toe into hospitality and discover the wealth of diverse roles and experiences that are out there.

“Arguably, the gig economy represents the strongest opportunity for the UK hospitality to eliminate the negative perceptions of hospitality careers and attract people into the sector.”

The Hospitality Workforce Commission 2030 report highlights retention and recruitment as an urgent priority. The sector employs 3.2 million people across the UK, creating over £130 billion in economic activity. However, it is suffering from an acute shortage of workers with an estimated shortfall of 60,000 people coming into the sector each year.

Catapult provides bars, restaurants, hotels and stadia across the UK with qualified, part-time people for front-of-house roles through its online platform and app. All Star Lanes, Busaba, Marriott and restaurant chain HOP Vietnamese regularly use Catapult.

Paul Hopper, founder of HOP Vietnamese, says: “There’s a growing amount of evidence that flexible working not only increases job satisfaction and retention, but also boosts recruitment with many people coming fresh into the sector and then making it a career choice because it is a more attractive than they had imagined. We need to do more to champion the sector and use different approaches to recruitment like online staffing platforms, which offer people access to jobs they want to do, at places they want to work, at times that suit their lifestyles. Flexibility is good for workers and employers.”

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